Watch the video here → @oceneo.fr on Instagram
In less than a week, our latest video posted on Instagram reached a symbolic milestone: more than 2.3 million views, 13,000 shares, and nearly 5,000 comments. A sequence of just a few seconds that simply shows our raw material—recycled neoprene—being transformed into eyeglass frames. No gimmicks, no sales pitch. And yet, the impact was immediate.
At OCENEO, we've always believed that transparency, pedagogy, and technical mastery can generate engagement. This unexpected virality isn't just a stroke of ego: it confirms that the public is ready to engage with concrete, challenging, and meaningful topics.
Show what we really do
The video in question shows raw, real footage from our workshop:
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neoprene from used wetsuits,
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our grinding process,
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injection of a neoprene/bio-sourced resin mixture,
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the manual finishing of a freshly demolded frame.
No actors, no staging. Just the entire process. What we thought was technical content generated massive interest precisely because it was authentic.
The craze for the concrete
The comments are eloquent:
“Finally, a brand that shows what it does, without detours.”
“We immediately see the difference with traditional marketing campaigns.”
“I didn't even know these existed, but now I want these glasses.”
This massive return illustrates a strong expectation: that of seeing in order to understand, of understanding in order to engage. The era of abstract slogans and vague promises seems to be over. Today, impact is measured by the authenticity of the gesture.
Recognition of industrial, artisanal and local work
What this video also highlights is the growing interest in manual skills and in-house manufacturing. In a sector where many rely on outsourcing assembly overseas, our approach—from raw material to finished product—stands out.
It allows you to:
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guarantee complete traceability of each pair of glasses,
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minimize environmental impact by limiting transport and material losses,
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promote technical skills that are too often invisible.
Beyond the buzz: a lever for structural change
This virality represents more than a one-off success. It imposes a responsibility on us. Because if millions of people are willing to take an interest in a neoprene recycling process, it means that environmental education by example is working.
We have chosen to fully assume this role:
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by sharing more educational content,
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by detailing our technical choices on our channels,
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by making challenges, failures and progress visible.
An opportunity to raise awareness of our mission
OCENEO isn't just a simple eyewear brand. It's a circular industrial project, born from a clear observation: waste from the nautical sector is undervalued, even though it can be transformed into useful and sustainable objects. This viral video is just an accelerator. The core of our work remains the same: innovating in material transformation, without compromising on ethics, quality, and impact.
Conclusion
This digital success is a strong signal. It doesn't just say that our approach is visible: it says that it is desired, understood, and supported.
We will continue to document every step of our work with rigor and transparency. Because while a video can reach millions of people, it's consistency over time that builds trust.
Watch the video here → @oceneo.fr on Instagram